Barbara Holub
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Picture
 
WE PARAPOM! Planting Seeds for the Impossible
 
 
In the project WE PARAPOM! – a Collective European Parade of Apple Trees, Barbara
Holub questions the role of (political) parades as an expression of power and at the same
time suggests that we reflect on: what would happen if apple trees, and not people, were in
the position to make decisions? What impact would this have on climate issues, migration,
working conditions, etc.? The images of the apple and the parade reveal the main current
problems of our society.

WE PARAPOM! Planting Seeds for the Impossible aims to inspire a fairer, ecologically
committed sociopolitical idea by focusing on the subject of human and, specifically, labour
migration. In the Austrian state of Styria, a significant proportion of apple pickers are of
Roma origin, mainly from Bulgaria or Romania. They undertake this activity, frequently
under difficult working conditions—so that the apples can migrate throughout Europe. But
to this day, the Roma, Sinti, and Lovarа migrants are pushed to the periphery of society.

Expressly for the exhibition, Barbara Holub created an installation from discarded glass lamp
globes, which were painted by members of the Romani and other communities in Vienna
with their personal interpretations of apple seeds. The flamboyant seeds symbolise the
‘macro-utopia’ of a more just society. The glass globe—an attribute of divination often
practiced by the Roma—is a central element of the installation, which, positioned to allow
different perspectives of observation, offers a glimpse into a common future, without
borders, without division and exclusion.

The glowing glass spheres, interlinked, transform the ‘parade’ into a network of diverse
relationships—gatherings of individuals that also provide space for those who do not fit into
the norm. They form a collective body, a ‘parade of the many’, of ‘multiplicity within a unity’
(as formulated by Leibniz in 1714 in ‘Monadology’), that is enriched with texts by the
Romani author Ilija Jovanović and by Barbara Holub.

In collective settings (accompanied by readings of texts by Roma author Ilija Jovanović),
the glass spheres were painted by Ljiljana Marinkovic, Mia Marinkovic, Florencia Camara
and Barbara Holub.

 
* Barbara Holub’s project WE PARAPOM! was a flagship project for the European Capital of
Culture Chemnitz 2025, launched in 2021 but cancelled in May 2023.


What Connects Us

The National Gallery, Sofia Arsenal - Museum of Contemporary Art

Opening: April 24, 2025
Exhibition: April 24–June 22, 2025

Curated by: Ilina Koralova
Artists: Anton Stoianov, Barbara Holub, Benjamin Badock, Margret Hoppe, Marta Djourina, Slav Nedev, Vasilena Gankovska, Veronika Tzekova

 
WE PARAPOM! Planting Seeds for the Impossible was realized in collaboration with the Romano-Centro Vienna. Thanks to Danijela Cicvaric.
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